Strategy

Strategy

Black Panther: Wakanda Forever

Aug 16, 2025

graphic of the black panther wakada forever coding tutorial
graphic of the black panther wakada forever coding tutorial
graphic of the black panther wakada forever coding tutorial

We brought together Marvel Studios and Xbox to launch a STEM campaign rooted in storytelling, technology, and representation. Central to the effort was a Black Panther: Wakanda Forever-inspired MakeCode curriculum that taught youth how to code by creating their own themed mini games. To expand reach, we partnered with nonprofits to distribute the curriculum globally—connecting it to underserved communities often excluded from tech education.

The campaign also featured film-themed giveaways and a live lecture at Howard University that used the movie’s narrative to spark dialogue around innovation and the future of STEM for Black youth, especially girls. The result: over 170,000 young people worldwide coded their first video game. The campaign earned multiple Gold and Silver Clio Awards in 2023.


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Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
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Ready to take climate action?

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Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take climate action?

Book a free consultation to speak with a carbon export and discuss your goals. Let’s build a smarter, greener future for your business.

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Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.