My Cause My Cleats

When the Atlanta Falcons prepared for the NFL’s My Cause My Cleats campaign, we saw an opportunity to go beyond traditional player-artist collaborations and instead skill the next generation of creators. Partnering with Sole Circle Foundation, we designed a hands-on workshop for local high school students, where design and fashion experts introduced them to the sneaker trade and creative process.

From the workshop, three young people were selected to collaborate directly with Falcons players. Using Microsoft Surface Pro devices, they co-created custom cleat designs that were later produced and worn by the players on the field.

This initiative not only amplified the campaign’s spirit of cause-driven storytelling but also opened career awareness pathways in design, fashion, and technology—demonstrating the power of aligning professional sports platforms with youth skill-building and mentorship.